Develop a 360 launch campaign emphasizing programmatic media strategy over search.

Humanscale, the leader in ergonomic furniture design, entered the consumer sit-stand market with the award-winning QuickStand. Voted the best office accessory of the decade (Best in 10) at Interior Design magazine's 2015 Best of Year Awards, the QuickStand height-adjustable workstation raises the bar for ease of use and stability among sit/stand products.  

“Partnering with CreativeFeed was the right fit for Humanscale, we needed a team that understood how to move from B2B to B2C seamlessly,” said Chris Gibson, Vice President of Marketing & Product Marketing, “CreativeFeed understood the unrivaled quality, design and engineering that goes into each of our products and really elevates us from the competition,” continues Gibson.

CreativeFeed launched Humanscale’s first-ever 360 campaign for the sit-to-stand workstation, QuickStand, including pre-roll video, Facebook and connected TV ad, print, responsive microsite, display, social and native advertising. 

“We're employing a data centric approach, using existing customers to create look-a-like profiles that we can prospect as well as re-market those with catered messaging. We’re implementing tactics and bespoke creative that address consumer behavior at all stages of the funnel,” said Arthur Ceria, CEO, CreativeFeed.