For premium wine brands, the rise of programmatic is well timed with the growth of millennials who drink nearly half of all wine in the US.
Last week from the Wine Market Council
- Millennials account for the largest volume of wine consumed in 2015
- Half of them, then share their experience on social platforms
- All wine consumers are trading up to the next price category – premium wine consumption will continue to increase.
Also, from Adweek: 2016 will be the year of “marketing doing.” Instead of being focused on testing and learning what the technology that has been developed in the last seven years, this year will be focused on application:
- Creating trusted ways for consumers to communicate directly with brands using the new, real-time communications technologies.
- Personalization at scale with programmatic marketing – intimate storytelling in authentic and contextual ways.
- Putting data to work for you – finally closing the conversion loop