135 Articles, 8 Influencer & Press Events, and 2 Media Partnerships in under 6 months.

Taittinger needed a very cost-effective Public Relations strategy to tell its story of authenticity, quality and elegance.  CreativeFeed devised an integrated Public Relations, Social Media and Influencer strategy that helped Champagne Taittinger to explode (elegantly) onto the print & digital media scene in 2015.

So from June through December of 2015, CreativeFeed worked to define and substantiate Champagne Taittinger’s brand image under the creative theme of the “Art of Celebrating.”   We built an integrated ecosystem of PR, social media, events and influencers to achieve the maximum cost-effective share of voice.

With numerous high level journalists and influencers, 135 articles (to date), eight events, three social media handles, one creative direction and our signature Taittinger Bubbly Bike, we achieved almost double our PR impressions goal and grew Champagne Taittinger’s social media audiences significantly.