Tenaris, a multi-national steel-maker for the international Oilfield Services market, had a multi-faceted need: 1) generate leads from visitors to Tenaris.com, 2) improve the brand-experience in Texas, and 3) introduce a disruptive new product offering.
The lead generation engine CF developed began producing inbound interest and leads almost immediately. The new site projected a much improved experience with Tenaris’ products and thought-leadership, and the 360° creative campaign we produced with Tenaris measurably raised awareness of and interest in the brand.